Circa 1974
LLC Mark

As time went on, the house wares business became less profitable. Lancaster Colony eventually sold the McCoy Pottery division to Designer Accents in 1985. Little production continued. Mainly Cookie Jars, novelty items and a few special orders were produced. By 1990 demand had fallen such that Designer Accents closed the doors on a Century of Pottery History.

As for Nelson McCoy, he and his wife Billie left the company while still under control of Lancaster Colony Corporation in 1981. They eventually started their own company called McCoy Limited. Instead of producing pottery in the traditional way that McCoy had done for a century, they contracted their designs out to other pottery companies for production. Along with the design, all sales and marketing was done by both Nelson and Billie, who continue today to produce McCoy Pottery items under the new label of "The McCoy Pottery Collection."